The psychology behind a letter that gets a call back
Most tradespeople we speak to have tried direct mail and concluded it doesn’t work. In our experience, the format isn’t broken. The targeting was wrong, the timing was off, or the message didn’t connect with how a homeowner actually decides who to trust with a £15,000 job.
What actually counts as a householder planning application?
If you’ve ever looked at a council planning portal, you’ll have seen the term “householder” next to some applications and wondered what it actually means. It’s one of those bits of planning terminology that sounds obvious but trips a lot of people up.