The psychology behind a letter that gets a call back
Most tradespeople we speak to have tried direct mail and concluded it doesn’t work. In our experience, the format isn’t broken. The targeting was wrong, the timing was off, or the message didn’t connect with how a homeowner actually decides who to trust with a £15,000 job.
What actually counts as a householder planning application?
If you’ve ever looked at a council planning portal, you’ll have seen the term “householder” next to some applications and wondered what it actually means. It’s one of those bits of planning terminology that sounds obvious but trips a lot of people up.
Should you wait for a planning decision before contacting tradespeople?
Ask ten people how long a planning application takes and you’ll get ten different answers. The official line from most councils is eight weeks for a householder application and thirteen weeks for a major one. The reality is a bit messier than that.
How long does a planning application actually take in the UK?
Ask ten people how long a planning application takes and you’ll get ten different answers. The official line from most councils is eight weeks for a householder application and thirteen weeks for a major one. The reality is a bit messier than that.