Terms and conditions
1. About these terms
These terms and conditions govern your use of the GreenLightPost platform, accessible at greenlightpost.co.uk and greenlightpost.com (the “Platform”). By creating an account or purchasing credits, you agree to be bound by these terms. If you do not agree, you must not use the Platform.
These terms form a legally binding contract between you and GreenLightPost Limited. You are contracting with us as a business, not as a consumer. The statutory rights that apply to consumer contracts do not apply to your use of the Platform.
2. The service
GreenLightPost provides a lead generation service for tradespeople. We monitor publicly available UK planning application data, match approved applications against your stated trade type and postcode preferences, and send a personalised physical letter to the property owner on your behalf. One credit is consumed per letter sent.
We do not guarantee that any letter will result in an enquiry, a quote request, or a job. The service provides access to prospective leads only.
We use AI-based relevance scoring and quality checks to determine whether a given planning application is likely to be relevant to your trade type, and whether the generated letter content meets our quality threshold. Applications or letters that do not meet these thresholds are not sent. This is to protect both you and the recipients from irrelevant or poor-quality communications.
3. Authority to act on your behalf
By using the Platform, you appoint GreenLightPost as your agent for the purpose of producing and sending physical letters to prospective customers on your behalf. Each letter is sent in your name, on your headed details, and is a communication from you to the recipient. You are the sender of each letter for all legal and regulatory purposes, including under the UK GDPR and the Privacy and Electronic Communications Regulations.
You confirm that you have the authority to appoint us to send marketing communications on your behalf, and that you will keep the business details held on your account accurate and up to date.
4. Your account
You must be at least 18 years old and operating as a legitimate trading business in the United Kingdom to create an account. You are responsible for keeping your login credentials secure and for all activity carried out under your account.
We reserve the right to suspend or terminate your account if we reasonably believe you are in breach of these terms, misusing the service, or using it for any purpose other than legitimate trade lead generation. We may also apply a manual approval mode to new accounts and pause sending at our discretion where we consider it necessary to protect recipients, our platform, or our fulfilment partners.
5. Credits
Credits are purchased in advance as a prepaid allowance and are consumed when a letter is sent on your behalf. Credits have no cash value, cannot be transferred between accounts, and cannot be exchanged for goods or services other than the sending of letters through the Platform.
All credit purchases are final. Credits are non-refundable, whether consumed or unconsumed, except where refund is required by law or where we, at our sole discretion, agree otherwise in writing. This includes, without limitation, situations where you close your account, stop using the service, change your mind, or are dissatisfied with the results of letters sent.
Unused credits roll over indefinitely and do not expire while your account remains active and in good standing. If your account is closed or terminated for breach of these terms, unused credits will be forfeited and no refund will be due.
We reserve the right to adjust credit pricing for new purchases at any time. Credits already purchased will not be retrospectively repriced.
If a letter send fails after a credit has been reserved, the credit will be automatically refunded to your balance. Credit refunds to your Platform balance are the sole remedy for failed sends and do not give rise to a cash refund.
By completing a credit purchase you confirm that you have read and understood this clause and that you accept that credits are non-refundable.
6. Letter content and delivery
Letters are generated automatically using your business name, contact details, and information from the relevant planning application. You are responsible for ensuring the business details held on your account are accurate. We accept no liability for letters sent with incorrect details arising from information you have provided, nor for any loss or damage caused by outdated or inaccurate details that you have not updated.
Letter content is produced using automated systems, including AI-generated text. While we apply relevance scoring and quality checks before dispatch, automated content generation is not infallible. You acknowledge that letters are sent in your name and that you are the sender of each letter. You are responsible for reviewing your account settings, offer text, and business profile to ensure they reflect how you wish to be represented.
We use Stannp Ltd, a third-party print and postal fulfilment provider, to produce and deliver letters. Whilst we take reasonable steps to ensure delivery, we cannot guarantee that every letter will be received by the intended recipient. Royal Mail delivery timescales are outside our control.
We do not send letters for planning applications that are refused, withdrawn, or otherwise not approved.
A configurable daily send limit applies to your account to prevent unintended volume. You can adjust this limit in your account settings.
Once a letter has been dispatched to our fulfilment provider, it cannot be recalled, amended, or stopped. You acknowledge that physical mail is irreversible once sent.
7. Acceptable use
You agree to use the Platform only for legitimate trade lead generation purposes. You must not use the service to send communications that are misleading, harassing, defamatory, fraudulent, or in breach of any applicable law. Full details are set out in our Acceptable Use Policy.
8. Data processing
By accepting these terms you also accept our Data Processing Agreement, which sets out how we handle personal data in delivering the service. Our Privacy Policy explains how we handle your own personal data as a customer.
9. Your indemnity to us
You agree to indemnify, defend, and hold harmless GreenLightPost, its directors, employees, and fulfilment partners against all claims, losses, damages, fines, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
- any inaccurate, outdated, misleading, or unlawful information you have provided to us, including your business details, offer text, and trade type;
- any claim made by a letter recipient or third party that the content of a letter sent in your name was misleading, defamatory, harassing, or otherwise unlawful, to the extent that the claim arises from information you provided or from your instruction to target a particular area or trade;
- any regulatory action, complaint, or investigation (including by the Information Commissioner’s Office, the Advertising Standards Authority, or Trading Standards) arising from your use of the Platform or from communications sent on your behalf;
- any breach by you of these terms, the Acceptable Use Policy, or any applicable law.
We will notify you promptly of any claim for which we may seek indemnity and will give you reasonable cooperation in defending it.
10. Intellectual property
All content, design, software, and materials on the Platform are owned by or licensed to GreenLightPost Limited. You may not copy, reproduce, or distribute any part of the Platform without our prior written consent.
11. Limitation of liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.
Subject to the paragraph above, to the fullest extent permitted by law:
- we shall not be liable for any indirect, incidental, special, or consequential loss, including loss of business, loss of revenue, loss of profits, loss of anticipated savings, loss of goodwill, or loss of opportunity, whether or not such loss was foreseeable;
- we shall not be liable for the acts or omissions of Royal Mail, Stannp Ltd, or any other third-party provider used in the delivery of the service;
- we shall not be liable for any loss arising from the content or outcome of any individual letter, including any response or lack of response from a recipient;
- our total aggregate liability to you in respect of all claims arising under or in connection with these terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total value of credits purchased by you in the three months preceding the event giving rise to the claim.
You acknowledge that the pricing of credits reflects this allocation of risk, and that if any of the limitations in this clause were not in place, the price of credits would be materially higher.
12. Force majeure
We shall not be liable for any failure or delay in performing our obligations under these terms where that failure or delay is caused by events outside our reasonable control, including (without limitation) Royal Mail strikes or service disruption, outages or failures of Stannp Ltd, outages of Searchland or other data providers, outages of Anthropic or other AI service providers, internet or cloud hosting failures, power outages, fire, flood, epidemic, pandemic, war, terrorism, civil unrest, or acts of government.
Where such an event occurs, we will use reasonable efforts to resume service as soon as practicable. Credits remain valid during any such disruption.
13. Suspension and termination
We may suspend or terminate your account immediately if we reasonably believe that you are in material breach of these terms, that your use of the Platform presents a risk to us, to recipients, or to our fulfilment partners, or that continued service would expose us to legal or regulatory risk.
You may close your account at any time by contacting us. Clauses 5 (Credits), 9 (Your indemnity to us), 10 (Intellectual property), 11 (Limitation of liability), 14 (Governing law), and any other clause which by its nature is intended to survive, shall survive termination of these terms.
14. Changes to these terms
We may update these terms from time to time. We will notify you by email of any material changes at least 14 days before they take effect. Continued use of the Platform after that date constitutes acceptance of the revised terms.
15. Governing law
These terms are governed by the laws of England and Wales. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
16. Contact
For any questions about these terms, contact us at hello@greenlightpost.co.uk.